Channel Velocity's approach is unique. Account Managers guide you through the entire process from market assessment through ongoing implementation. We become experts in merchandising and handling your product, balancing brand considerations with an eye for profit maximization.
Market Assessment
Channel Velocity performs a detailed analysis of your product or similar product based on historical data from multiple online marketplaces. The outcome of this feasibility study is a carefully analyzed recommendation for channels, product and appropriate quantities.
Strategy Formation
Channel Velocity Account Experts create a detailed strategic plan to ensure success for your online sales. This plan is formulated from the results of the market assessment in conjunction with your business goals and objectives. The plan is a living document that is revisited each quarter and refined.
Implementation Plan
Channel Velocity develops a complete implementation plan to launch your new channels. This encompasses documentation of chosen selling strategies and rules, enterprise integration requirements, testing, timelines, risks and contingencies.
Promotion
Listing your product in the appropriate channels is only half the battle. Channel Velocity works through relationships with marketplaces to promote your listings and increase traffic to your product. In addition, Channel Velocity can promote your auction storefronts throughout the Internet with online advertising programs and other online promotion techniques.
