Channel Velocity ensures that you are setup for success when venturing into new online marketplaces. We assign a business analysis team to each client to understand strategic objectives, analyze your product catalog, and develop a core strategy to successfully sell your product.

ADVANTAGES

Channel Velocity's approach is unique. Account Managers guide you through the entire process from market assessment through ongoing implementation. We become experts in merchandising and handling your product, balancing brand considerations with an eye for profit maximization.

Market Assessment
Channel Velocity performs a detailed analysis of your product or similar product based on historical data from multiple online marketplaces. The outcome of this feasibility study is a carefully analyzed recommendation for channels, product and appropriate quantities.

Strategy Formation
Channel Velocity Account Experts create a detailed strategic plan to ensure success for your online sales. This plan is formulated from the results of the market assessment in conjunction with your business goals and objectives. The plan is a living document that is revisited each quarter and refined.

Implementation Plan
Channel Velocity develops a complete implementation plan to launch your new channels. This encompasses documentation of chosen selling strategies and rules, enterprise integration requirements, testing, timelines, risks and contingencies.

Promotion
Listing your product in the appropriate channels is only half the battle. Channel Velocity works through relationships with marketplaces to promote your listings and increase traffic to your product. In addition, Channel Velocity can promote your auction storefronts throughout the Internet with online advertising programs and other online promotion techniques.

"Petsafe started doing business with Channel Velocity early in 2003. We were looking for a way to improve our recovery on No-Fault-Found (NFF) returns. As with the rest of the consumer electronics industry, the bulk of our returns passed functional and quality tests upon return. Since the retail box is usually open, most do not meet our criteria to be repackaged and sold as a new unit. Channel Velocity offered us a solution to merchandise our NFF returns on E-bay. After some trial and error, Channel Velocity was providing two to three times the amount we received from previous liquidation-type sales.

In my opinion, the success of Channel Velocity lies not so much their marketing, but rather their adaptability and understanding of the E-bay channel. It is comforting to know that we have a business partner who can handle virtually any special project, while saving Petsafe money in the process. "Partnership" is a word that is often overused. It has been my experience that some relationships turn adversarial, or strained at best, each company fighting for margin, at some point in their lifespan. Contrary to the norm, Channel Velocity and Petsafe practice: "Win-Win-Win" solutions (that is a Win for Petsafe, a Win for Channel Velocity, and a Win for the consumer). Petsafe is honored to have Channel Velocity as a partner and we look forward to the many profitable years to come."

Kevin Ogle
Returns Control Manager / Petsafe