One of Channel Velocity's strongest services is auction management. CV is well-known for its ability to run auctions for some of the world's leading brands.

ADVANTAGES

Unique to Channel Velocity Auction Management is the ability to conduct high volume auctions while maintaining price points that meet or beat top market prices. All this is done while maximizing sales volume.

Product Merchandising
Channel Velocity has high volume merchandising processes that can handle unique items or SKU-based items. Product catalogs are either supplied or supplemented from the client but in most cases merchandising is completed with CV's process knowledge and technology.

Listing/Scheduling
Channel Velocity Auction Managers generate listing strategies by product, category, and brand. Listing strategy is automated and refined through CV auction management software. Rule based selling is applied which in turn affects dozens of selling variables to optimize a given objective. Scheduling is done in a similar manner.

Up-sell/Cross-sell
Selling the item is only the beginning. Now you own the customer relationship and there is an opportunity to up-sell and cross-sell additional items.

"Petsafe started doing business with Channel Velocity early in 2003. We were looking for a way to improve our recovery on No-Fault-Found (NFF) returns. As with the rest of the consumer electronics industry, the bulk of our returns passed functional and quality tests upon return. Since the retail box is usually open, most do not meet our criteria to be repackaged and sold as a new unit. Channel Velocity offered us a solution to merchandise our NFF returns on E-bay. After some trial and error, Channel Velocity was providing two to three times the amount we received from previous liquidation-type sales.

In my opinion, the success of Channel Velocity lies not so much their marketing, but rather their adaptability and understanding of the E-bay channel. It is comforting to know that we have a business partner who can handle virtually any special project, while saving Petsafe money in the process. "Partnership" is a word that is often overused. It has been my experience that some relationships turn adversarial, or strained at best, each company fighting for margin, at some point in their lifespan. Contrary to the norm, Channel Velocity and Petsafe practice: "Win-Win-Win" solutions (that is a Win for Petsafe, a Win for Channel Velocity, and a Win for the consumer). Petsafe is honored to have Channel Velocity as a partner and we look forward to the many profitable years to come."

Kevin Ogle
Returns Control Manager / Petsafe