Channel Velocity Contracts with Saeco-USA  Evanston, IL – February 23, 2006 – Channel Velocity, Inc. (CV), a leading provider of enterprise auction management solutions, announced today that it has contracted with Saeco-USA, an international manufacturer of premier espresso machines. The deal was a result of CV’s continued success with its eBay auction management solutions for secondary and excess inventories. CV will provide Saeco-USA with a branded outlet on eBay.“We selected Channel Velocity for several reasons. CV was the best option to collar resale activity on eBay and the only option in our mind to represent our brand.” Commented John McCaan, President of Saeco USA. “CV has proven it can raise sale prices to levels that do not conflict with our primary channels and provides complete visibility and control to the resale of our product.” Channel Velocity will provide a branded outlet store for Saeco espresso machines and manage distribution of refurbished product on eBay. “Saeco is a perfect example of a high demand product that needed concerted marketplace management within eBay’s marketplace. Balancing the demand for their products within eBay and their other channels had been a considerable challenge. Nonetheless, there was not other channel with the ability to move several million dollars a year worth of their discontinued and refurbished product.” Stated Wes Shepherd, Channel Velocity President and CEO. Channel Velocity’s comprehensive online auction services assist large companies with emerging secondary channels like eBay. Often this involves selling off-lease, returned or overstocked products directly to end consumers. The Company’s innovative services bypass traditional asset recovery models to create new revenue streams from product that would have otherwise been destroyed or liquidated for pennies on the dollar. About ChannelVelocity, Inc. Channel Velocity is a leading provider of auction management and asset recovery services. By reaching end-consumers directly and bypassing traditional liquidation channels, CV’s clients achieve demonstrable cost savings and new revenue opportunities from secondary and excess inventory. For more information on Channel Velocity, contact us at press@channelvelocity.com or on the web at www.channelvelocity.com.
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