Channel Velocity adds Kellogg 
Chicago, IL – September 30, 2004 – Channel Velocity Inc. (CV), a leading provider of asset recovery and enterprise auction management services announced today that Anne T. Coughlan, associate professor of marketing at the Kellogg School of Management at Northwestern University, has joined the company’s Advisory Board.
“Channel Velocity performs an extremely important set of functions in the total management of distribution, through their focus on reverse logistics.” said Professor Coughlan. Professor Coughlan is a world-class marketing expert, focusing particularly on channel management and issues arising from grey markets, private labels, and outlet malls, and is the lead author of the leading textbook in the area. Channel Velocity’s comprehensive online auction and e-commerce services assist large companies in addressing emerging secondary channels like eBay. For many enterprises, this involves selling off-lease, returned, refurbished or overstocked products directly to end consumers. CV’s innovative services bypass traditional asset recovery models to create new revenue streams from product that would have otherwise been destroyed or liquidated for pennies on the dollar. Unlike many services, this is done with high regard to mitigating channel conflicts in order to preserve existing relationships. “We are very pleased to have Professor Coughlan join our advisory board,” said Wes Shepherd, chief executive officer of Channel Velocity. “Her channel management and distribution expertise will greatly enhance Channel Velocity’s service offerings. Her research and expertise on secondary channel management will be invaluable for our clients and us as we build selling solutions into eBay and other secondary markets. eBay’s ecommerce platform cannot be ignored by any enterprise selling online. Professor Coughlan’s expertise adds to our positioning as the premier solution provider for outsourcing or enabling entrance to these channels.” About ChannelVelocity, Inc. Channel Velocity is a leading provider of auction management and asset recovery services for mid and large-sized manufacturers of branded products. The company’s consignment and fulfillment model aligns its interests with its clients to maximize the total dollars recovered on overstocked, refurbished and end-of-life inventory. By reaching end-consumers directly and bypassing traditional liquidation channels, Channel Velocity’s clients achieve demonstrable high-impact cost savings and new revenue opportunities from excess inventory, returns, off-lease or new merchandise. For further information email us at press@channelvelocity.com
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